Inline & offline digital printing primers certified for use with HP Indigo presses.
Water-based overprint coatings increase durability and enhance the look & feel of inkjet-printed materials.
High-performance primers for inkjet that improve print quality & ink adhesion on film & paper.
Advanced materials designed to enhance the performance and processing of agricultural products.
Recyclable water-based coatings that confer high barrier to paper-based packaging and wraps.
Enhancing composite performance through optimized fiber-polymer interface adhesion
Water-based sizing solutions designed to optimize interfacial adhesion in composites using carbon fiber.
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Plastic is often the best option for packaging due to its light weight and high barrier, helping avoid food waste.
News (Tuesday, 7 May 2024)
Michelman showcases new DigiPrime® Vision inline primer and award-winning barrier coatings, enabling more sustainable labels and packaging.
News (Thursday, 29 February 2024)
Unleashing the full potential of digital, sustainable print practices, and regulatory considerations for flexible packaging.
News (Thursday, 18 January 2024)
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Job Location: EMEA
Job Category: Marketing
Job Schedule: Full Time
Apply in Europe
Company OverviewMichelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging, and industrial manufacturing markets. The company’s surface modifiers, additives, and polymers are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers, and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe, and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.
General Summary:
Michelman is recruiting a Junior Marketing Analyst reporting to the Manager, Global Product, Marketing department, located in the Windhof office, Luxembourg.To stay competitive in today’s market, Michelman uses data to guide decision-making. As part of this data-driven organization, the Marketing Analyst is a professional who is responsible for interpreting research about the company’s consumers and their buying habits. The Marketing Analyst will research and identify ways to acquire new clients and to improve both efficiency and effectiveness of the sales and marketing processes.The position responsibilities include researching consumer behavior and exploring market trends and opportunities. Marketing analyst will also play an active role in Marketing campaigns, in digital communication, in trade shows, especially from a leads management perspective and social media feeding.Objectives detailed above will be achieved using advanced Customer Relation Management tools and will require to manipulate large sets of data.The ideal candidate is someone with knowledge of the foundational marketing concepts, with strong analytical skills and continuously aiming for improvement toward more efficiency.To be successful at Michelman, this individual will work closely with the Marketing and Sales Effectiveness Senior Specialist, with the Marketing Managers, with MARCOM team and with the Sales team.Ultimate goal for this position consists in providing positive impact on sales outcomes.
Primary responsibilities:
• Conduct market research and gather data• Analyze and interpret data• Communicate results and identify opportunities for growth• Analyze sales funnels and customer intent• Measuring performance of Marketing campaigns and events• Create content to feed company’s social media• Develop EMEA digital communication• Reporting on marketing KPIs like leads, conversion rates, return on investment• Conduct competitive research and analyze benchmarking data• Recommend process and campaign optimizations• Research and implement marketing tools• Work with sales & marketing teams to identify opportunities for new client acquisition• Communicate regularly with other marketing and sales staff including managers and executives about projects.• Transform data into visual charts and graphs to make compelling presentations to the leadership team• Maintain the customer database, its integrity and quality of all data.• Contribute on projects to improve Marketing and Sales Effectiveness, such as business processes and use of artificial intelligence.• Assist IT with Salesforce questions, configuration and improvement projects• Produce internal documentation to document our processes and procedures, and produce end user training materials• Act as the first line of Salesforce support for internal Salesforce users
Critical Competencies, Knowledge, Skills, and Abilities:
• Good knowledge of Sales Force and MS Excel• Data Analytics Skills together with data visualization skills• Curiosity• Foundational Marketing Knowledge• Impactful digital communication skills, with knowledge of tools like Linked In• Gathering research and data. Need to know how to conduct industry research, including customer buying habits and competitor tactics.• Understand basic math and statistics to better identify trends.• Clear communicators who can explain complex cause and effect relationships
Education and Experience:
• BSc in Marketing or relevant field• Work experience as a Marketing Analyst or similar role (minimum 3 years)• English speaking• Salesforce certification or advanced Excel would be an asset
Other: Able to travel (car, plane or train) up to 10% of the time.