China

Manager, Marketing

Job Location: China

Job Category: Marketing

Job Schedule: Full Time

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Primary Responsibilities

• Develop competitive and technology landscapes, mapping Michelman competitive position/advantage/strategy
• Build value chain analysis, key players and industry ecosystem
• Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy
• Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case
• Participate in segment strategic planning process and growth plan
• Execute against business plans for target segments
• Assist in segment pricing strategy
• Be a connector between the region and the global teams of Marketing, R&D, BDA
• Be a member of and report out through the Global Marketing team, led out of the US

Market-Driven New Product Development and Commercialization

• Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
• Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
• Sponsor and manage product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
• Develop the business case, value proposition, and pricing strategy
• Conduct voice of customer work to uncover and validate market needs
• Plan, execute, and support commercial launch

Demand-Side Marketing

• Identify and engage key buying influencers in target markets working with sales and business development
• Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products
• Support launches with advertising and sales promotions and provide input to Michelmans’ market communications (MARCOM) team
• Provide awareness and networking with related associations and attendance at industry conferences

Critical Competencies, Knowledge, Skills, and Abilities

Packaging

• Understanding of the packaging industry; market, competitors, value chain, customers and applications
• Technical aptitude for packaging. Understanding of the role of coatings and coating functionality in fiber and film-based packaging solutions, chemistry and application methods
• Past experience in regulated industries and applications, particularly in food industries with related knowledge of food contact
• Understanding of the concept of the Circular Economy and the current efforts of brands and converters to help fulfill this vision
• Proven ability and knowledge to communicate product needs using technical terminology that will help guide technical development teams

Skills

• Strategic thinker with strong problem-solving and organizational skills
• Excellent presentation, written and verbal communication skills
• Strong external focus with a growth mindset
• Ability to effectively work with cross-functional teams in a collaborative environment
• High levels of self-motivation, initiative, and interpersonal skills

Education and Experience

• Fluent in English and Mandarin
• 10+ years of experience in packaging markets with extensive experience in fiber and film-based solutions
• 5 years B2B marketing experience in the specialty chemicals supply chain industry
• Proven ability to develop and deliver strategic marketing plans including analysis and quantification of potential and addressable markets
• Bachelor’s degree from an accredited university with a focus in Science, Engineering, or technical skills with a MBA a plus (or equivalent experience)

Apply in China